Communication materials for a global initiative geared towards giving. This is based on a real world event #GivingTuesday described as “a global day of giving fueled by the power of social media and collaboration.” Through group brainstorming, we renamed this movement #Action365 to promote the act of giving 365 day a year. My design “opens up” the contents of how one can promote giving all year round. With content provided by the Giving Tuesday website, I provide the plans and resources for how individuals and nonprofits alike can take part in this movement.

Poster: 16 X 20” / Postcard for Individuals: 11 X 6” / Communication Plan: 11 X 17” / Downloadable Toolkit for Nonprofits: 8.5 X 11” / Typefaces: Din Next Rounded & Din Next